Have you ever used the popular social media site, Facebook? Did you know that it can be used for so much more than simply socializing with your friends and family members? Facebook is a great place to market your business, too. Continue reading to learn some helpful Facebook marketing tips.
The key to all marketing is to understand why you’re doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from Facebook like into customer. So start brainstorming today – what are you marketing?
If you don’t have time to maintain a Facebook page for your business, you can still use Facebook for marketing. Facebook provides ads on their site which can easily be hyper-targeted towards your exact target demographic, from their sex and age to their likes and dislikes, making your campaign hyper-successful, too.
Give your Facebook page a really strong theme. Know what your about and deliver it in the graphical look of your page. Remember, you have one chance at making an excellent first impression on your new Facebook guests. To turn them into real fans, you’ve got to deliver from the first page load.
Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don’t let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.
Do not hesitate to share links to other sites on Facebook. If you come across an article or a video your audience will be interested in, think about sharing it on Facebook. It is best to avoid sharing links to website you are in competition against or you could lose customers.
Be judicious about your updates. If your updates have no value, your subscribers will lose interest fast. Make sure your updates are helpful, educational or entertaining. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.
Provide exclusive content that is available only to visitors who “Like” your Page. Internet viewers often feel that exclusive content is better than other content simply because it is exclusive. Since a “Like” costs the viewer nothing, they are likely to provide it out of curiosity, and your business benefits from the advertising.
Create a special group that is only for your business. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. This is great for you to get to know your customers.
Create a posting system for your day. Consistent posting is probably the biggest thing that you can do for your Facebook marketing, but if you don’t have a plan, it’s easy to forget to do it! Add this posting to your daily to do list, and never go a day without doing it.
Step one when it comes to creating a Facebook marketing campaign is to write down your goals. What exactly do you want to come out of all of your hard work? Do you want to increase profits? Do you can try here want to retain loyal customers? Do you want to create relationships?
Encourage your followers to interact with your brand and others on your page. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty. If you delete something or ask people to stick to a topic, you risk offending them. The only time you should intervene is if things start to become offensive to anyone.
Use polls to engage your audience and get great marketing tips. If you see that a lot of people are not liking one of your marketing methods, it may be time for a change. This is a great way to find out what your users love and try your best to give it to them.
Use a large picture on your business’ Facebook page. You want your brand to stand out when someone stumbles across your page, and a large image is the best way to accomplish this goal. The largest image you can use can be 200pix wide x 600pix high, so be sure to put that size to full use.
Don’t let Facebook negativity bring your brand down. It’s tough facing negativity. The immediate response, if you follow through, is often defensiveness or negativity in return. That won’t help your Facebook marketing. You need to approach a fantastic read with poise. Take the higher road and respond politely and meaningfully. Your fans will take notice.
Don’t ignore direct questions from your fans. You’ve got to remember that being social is at the center of Facebook. If you tend to ignore direct comments and continue to post solely informational posts, then you are missing golden promotional opportunities. The more engaged you make your current fans, the more likely they’ll be to pass on the word about you.
Do not overspend on ads. Some businesses do well paying for ads that are placed on Facebook while others do not see any return from it at all. Run a few test ads before spending a lot of money on a full ad campaign. Pay attention to learn what works well for your niche and what doesn’t.
Nearly every business could use a marketing boost these days, and with virtually zero over-head, Facebook is the go-to medium. Hopefully this article puts you in the position to begin mastering the ways of “friending” and accumulating a wide audience of customers. The more effort you put into your Facebook campaign, the greater the rewards for your company will be.